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User Guide
Settings

Settings & Configuration

This page covers all the settings available in your Convultra dashboard. You will find everything from basic account details to advanced tracking configuration.

Account section

Your account settings live under the Account area in the sidebar, organized into three tabs:

General

Manage your personal account at Account → General.

  • Profile information — View your name, email address, and profile picture
  • Account display name — Set a display name for your account
  • Plan details — See your current plan and usage

Billing

Manage your subscription at Account → Billing.

  • Current plan — View your subscription tier and usage
  • Payment methods — Add, update, or remove payment methods
  • Invoices — Download past invoices for your records or accounting team
  • Upgrade / downgrade — Change your plan based on your tracking volume
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Need a custom plan? If your tracking volume exceeds standard plan limits or you need enterprise features, contact [email protected].

Team

Invite and manage team members at Account → Team. For full details on roles, permissions, and invitations, see Team & Collaboration.

Project settings

Configure your project at Settings → Project. These settings affect how your data is collected and reported.

Basic project details

  • Project name — A descriptive name for your project (e.g., "Main Website" or "EU Landing Pages")
  • Domain — The website domain associated with this project
  • Timezone — Determines how dates and times appear in your reports. Pick the timezone your team works in.
  • Currency — Used for all revenue and ROAS calculations. All monetary values in the dashboard will display in this currency.

API keys & installation

Your project's API keys and installation options are found under Settings → API Keys & Installation. Each project has:

  • Project ID — A unique identifier for your project
  • API Key — Used to authenticate tracking requests

The installation section offers tabs for different methods:

  • HTML / JavaScript — Copy the SDK snippet for any website
  • WordPress — Download the official Convultra WordPress plugin (.zip). Handles tracking, WooCommerce purchases, and Enhanced Conversions automatically.
  • Shopify — Step-by-step instructions for adding the snippet to your Shopify theme

If your site's platform was auto-detected during project creation, the matching tab is selected by default.

⚠️

Keep your API keys private. Do not share them publicly or commit them to public code repositories. If you believe a key has been compromised, you can regenerate it from this page.

Tracking settings

Monitoring mode

Monitoring mode lets you run Convultra's tracking without forwarding conversions to your ad platforms. This is useful for:

  • Testing your setup — Verify that conversions are being captured correctly before going live
  • Auditing — Compare Convultra's numbers against your existing pixel tracking without affecting live campaigns
  • Gradual rollout — Monitor for a week, confirm the data looks right, then enable forwarding

To enable monitoring mode, go to Settings → Tracking and toggle Monitoring Mode on. When ready to go live, toggle it off and conversions will begin forwarding to your connected platforms.

Monitoring mode does not affect data collection. Convultra still captures all conversions and click IDs while in monitoring mode. The only difference is that conversions are not forwarded to ad platforms.

Enhanced Conversion detection

Convultra can automatically detect user data (email, phone, name, address) from your conversion payloads — even if you haven't explicitly set up Enhanced Conversions via the SDK's enhance() method. Go to Settings → Enhanced Conversion Detection to control this behavior.

Two toggles are available:

  • Detect user data from conversion payloads — When enabled, Convultra looks for common fields like email, phone, firstName, etc. in your conversion data and flags those conversions as Enhanced-eligible. This shows up in the conversion detail drawer so you can verify readiness before connecting platforms.
  • Forward auto-detected data to ad platforms — When enabled, auto-detected user data is included when forwarding conversions to Google Ads, Meta, and Microsoft Ads. When disabled, auto-detected data is shown in the UI for visibility only but is not sent to platforms — giving you full control over what gets forwarded.

Privacy control: You can keep detection on (to see what data is available) while keeping forwarding off until you are ready. This lets you audit your data before any hashed user information reaches ad platforms.

The conversion detail drawer shows whether Enhanced-eligible data came from manual user data (passed via enhance() or the WordPress plugin) or from auto-detected payload fields, so you always know the source.

Deduplication settings

Deduplication prevents the same conversion from being counted twice — for example, if both your existing pixel and Convultra's server-side tracking fire for the same event.

How it works

Convultra uses a configurable deduplication window. If the same conversion (same user, same event, same value) is detected within the window, it is only counted once.

Configuration

Go to Settings → Tracking → Deduplication to configure:

  • Default window — 24 hours (applies to all conversion types unless overridden)
  • Per-conversion-type windows — Set different windows for different events. For example, a "Purchase" might use a 1-hour window while a "Lead" uses a 24-hour window.
  • Maximum window — 30 days
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When to adjust: If you have conversion events that could legitimately happen multiple times per day (like repeat purchases), use a shorter window. For events that should only happen once (like account signups), a longer window prevents duplicates from delayed pixel fires.

IP exclusions

Exclude internal traffic from your tracking to keep your data clean. Go to Settings → Tracking → IP Exclusions.

Options

  • Add a single IP — Enter an IP address to exclude (e.g., 203.0.113.50)
  • Add a CIDR range — Exclude an entire network range (e.g., 203.0.113.0/24 to block all 256 addresses in that range)
  • "Add my IP" shortcut — One click to add your current IP address. Useful for quickly excluding your own office traffic.

Tip: Add your office IP, your home IP (if working remotely), and any VPN IP addresses your team uses. This prevents your own browsing from showing up as conversions or inflating traffic numbers.

Data privacy settings

Convultra includes built-in settings to help you comply with privacy regulations. Go to Settings → Privacy.

GDPR (EU/UK)

  • Configure consent-based tracking behavior
  • Set data retention periods
  • Enable automatic data deletion requests
  • All customer data is hashed (SHA-256) before transmission to ad platforms
  • No plain-text personal data is stored
⚠️

Important: While Convultra provides tools to support your compliance efforts, it is your responsibility to ensure your overall data collection practices comply with applicable privacy regulations. Consult with your legal team if you have questions about GDPR, CCPA, or other privacy laws.

Reporting