User Guide
Welcome to the Convultra User Guide — your go-to resource for getting the most out of server-side conversion tracking.
What is Convultra?
Convultra is a server-side conversion tracking platform that recovers the conversions your ad platforms are missing. Ad blockers, iOS privacy restrictions, and cookie expiration silently prevent 30-40% of your conversions from reaching Google Ads, Meta, and Microsoft Ads. That means your ad platforms are making bidding decisions with incomplete data — and you are overpaying for results you cannot measure.
Convultra fixes this by capturing conversion data server-side and forwarding it directly to your ad platforms through their official APIs. The result: 95-98% tracking accuracy instead of the industry-standard ~70%.
What does this mean for you? More accurate ROAS reporting, better Smart Bidding performance, and clear proof of which campaigns are actually driving revenue.
Who is this guide for?
This guide is written for marketers, media buyers, and team leads — the people who need to understand their conversion data, connect ad platforms, and make decisions based on accurate reporting. No coding required.
If you are a developer looking to install the SDK or configure advanced tracking, head over to the Developer Docs.
Key sections
Need help?
If you cannot find what you are looking for, reach out to our support team at [email protected] or use the chat widget in the bottom-right corner of your dashboard.