Recovery Tracking
Recovery tracking is one of Convultra's most powerful features. It shows you exactly how many conversions would have been missed by native platform tracking — and how much revenue those recovered conversions represent.
What is a recovered conversion?
A recovered conversion is one that Convultra successfully captured and forwarded to your ad platform, but that the platform's own pixel or tag would have missed. In other words, without Convultra, this conversion would have been invisible to your ad account.
Think of it this way: If Convultra reports that it recovered 34% more conversions, that means your Google Ads or Meta account was previously making optimization decisions while blind to more than a third of your actual results.
Why conversions get lost
Convultra tracks the specific reason each conversion was recovered. The most common causes are:
iOS ITP (Safari's 7-day cookie limit)
Apple's Intelligent Tracking Prevention limits first-party cookies to 7 days in Safari. If someone clicks your ad on Monday but does not convert until the following Wednesday (8 days later), Safari has already deleted the cookie. The platform pixel cannot match the conversion back to the click.
Ad blockers
Browser extensions like uBlock Origin, AdBlock Plus, and Brave's built-in blocker prevent tracking pixels from loading entirely. The conversion happens, but the pixel never fires.
Cookie expiration (long sales cycles)
Many products and services have sales cycles longer than 30 days — especially in B2B, real estate, education, and high-ticket e-commerce. Standard cookies expire before the customer converts.
Firefox Enhanced Tracking Protection (ETP)
Firefox blocks known third-party trackers by default. Conversions from Firefox users are silently dropped by platform pixels.
What you will see in the dashboard
Recovery summary cards
At the top of your Conversions dashboard and Overview dashboard, you will find summary cards that show:
- Total recovered conversions — The number of conversions Convultra rescued
- Recovery rate — The percentage of total conversions that were recovered (e.g., "34% of conversions were recovered")
- Recovered revenue — The dollar value of recovered conversions
Recovery breakdown by reason
A breakdown showing how many conversions were recovered for each reason:
| Recovery reason | Conversions | Revenue |
|---|---|---|
| iOS ITP (7-day limit) | 142 | $28,400 |
| Ad blockers | 89 | $17,800 |
| Cookie expiration (30+ days) | 34 | $6,800 |
| Firefox ETP | 21 | $4,200 |
Example data for illustration.
Platform-specific recovery
See recovery metrics broken down by ad platform. This helps you understand which platform benefits the most from server-side tracking. For example, Meta often has higher recovery rates than Google because Facebook click IDs (fbclid) are more aggressively blocked by browsers.
Revenue recovery tracking
Every recovered conversion includes its associated revenue value (if your conversions track revenue). This makes it straightforward to calculate the ROI of Convultra itself — if you are recovering $50,000 in revenue per month that would otherwise be invisible, the value is clear.
Where to find recovery data
Recovery metrics appear in several places across your dashboard:
| Location | What you will see |
|---|---|
| Overview dashboard | High-level recovery summary cards |
| Conversions page | Detailed recovery breakdown with filters |
| Individual conversion detail | Whether a specific conversion was recovered and why |
Proving ROI to your team
Recovery tracking is your best tool for demonstrating Convultra's value to stakeholders. When a VP asks "what does this tool do for us?", you can point to concrete numbers:
- "We recovered 34% more conversions last month"
- "That represents $52,000 in revenue our ad platforms were not seeing"
- "Our Smart Bidding CPA dropped 18% because Google Ads now has the full picture"
Tip: Export your recovery data from the Conversions page to include in monthly performance reports or client presentations.
Frequently asked questions
Does recovery tracking add conversions that did not happen?
No. Convultra only reports conversions that actually occurred on your site. Recovery tracking identifies conversions that happened but were not captured by the ad platform's own pixel. It fills in the gap — it does not inflate your numbers.
Can I see recovery data per campaign?
Yes. Filter your Conversions page by campaign, ad group, or ad to see recovery rates at any level of your account structure.
What recovery rate should I expect?
Most Convultra customers see a recovery rate between 25-40%, depending on their audience demographics (iOS usage, ad blocker adoption) and sales cycle length. B2B businesses with longer sales cycles often see higher recovery rates.