Google Ads Integration
Connect Convultra to Google Ads to send conversions directly to Google's servers. This gives Google Ads more complete data for Smart Bidding, improves your ROAS reporting, and recovers the 30-40% of conversions that browser-based tracking typically misses.
Why connect Google Ads?
- Recover lost conversions — Ad blockers, cookie expiration, and iOS privacy restrictions silently drop conversions from Google's tracking tag. Convultra sends them server-side so nothing is lost.
- Better Smart Bidding performance — When Google Ads sees more of your actual conversions, its automated bidding strategies can optimize more effectively.
- Accurate ROAS reporting — See the true return on your ad spend instead of underreported numbers.
- Enhanced Conversions support — Improve conversion matching by sending hashed customer data alongside your conversions.
Requirements
- A Google Ads account with Standard Access or higher (Basic Access is limited to read-only and will not work for sending conversions)
- At least one conversion action already created in Google Ads
- An active Convultra project with the SDK installed on your website
Setup Steps
Go to Integrations
Navigate to Dashboard → Integrations in Convultra. Find the Google Ads card and click Connect.
Sign in with Google
A Google sign-in window will appear. Sign in with the Google account that has access to your Google Ads account. Convultra uses OAuth, so your password is never shared — Google handles the authentication directly.
If you manage multiple Google accounts, make sure you sign in with the one that has access to the Google Ads account you want to connect.
Select Your Google Ads Account
After signing in, you will see a list of Google Ads accounts associated with your Google login. Select the account you want to connect.
If you manage multiple accounts (for example, through a Google Ads MCC), you can connect more than one. Each account is configured independently.
Map Your Conversion Actions
This is where you tell Convultra which of your events should be sent to which Google Ads conversion actions.
For each Convultra event (such as purchase, lead, or signup), select the matching conversion action from your Google Ads account.
| Convultra Event | Google Ads Conversion Action |
|---|---|
purchase | Purchase / Sale |
lead | Lead Form Submit |
signup | Account Registration |
| Custom events | Any custom conversion action |
If you do not see any conversion actions in the dropdown, make sure you have created at least one conversion action in your Google Ads account first. You can do this in Google Ads under Goals → Conversions → Summary.
Enable Enhanced Conversions (Optional)
Toggle on Enhanced Conversions to send hashed customer data (like email address) alongside your conversions. This helps Google match conversions to the correct ad clicks, improving accuracy by up to 30%.
Enhanced Conversions require that your SDK is collecting customer data. See the Enhanced Conversions guide for more details.
Send a Test Conversion
Click Send Test Conversion in the Test Center to verify that everything is working. Convultra will send a test event to Google Ads and show you the result within a few seconds.
If the test succeeds, you will see a green confirmation with the conversion action name and a timestamp. Your integration is ready to go.
You are all set
Conversions will now be forwarded to Google Ads automatically. You do not need to do anything else — Convultra handles delivery in the background.
Features
Multi-Account Support
If you manage multiple Google Ads accounts (directly or through an MCC), you can connect each one separately. Each account has its own conversion mapping, Enhanced Conversions settings, and logs.
Delivery Status Tracking
Every conversion sent to Google Ads is tracked. Navigate to the Forward Logs tab within the Google Ads integration to see a list of all sent conversions, their delivery status, and any errors.
Test Center
Use the Test Center at any time to verify your integration is still working. This is especially useful after making changes to your conversion actions in Google Ads.
Forward Logs
The Forward Logs tab shows a detailed history of every conversion forwarded to Google Ads, including:
- Timestamp
- Conversion action name
- Event data (value, currency, transaction ID)
- Delivery status (delivered, pending, failed)
- Error details (if any)
Good to Know
OAuth tokens refresh automatically in the background. You will not need to re-sign-in unless you manually revoke Convultra's access from your Google account settings.
If you need help with the technical setup (installing the SDK, tracking specific events, or configuring Enhanced Conversions at the code level), see the Developer Docs.