Analytics
Convultra provides Plausible-style analytics that respect privacy while giving you actionable insights.
Overview Metrics
The main dashboard shows:
| Metric | Description | Calculation |
|---|---|---|
| Unique Visitors | Distinct users | Fingerprint + session dedup |
| Pageviews | Total pages viewed | Count of pageview events |
| Bounce Rate | Single-page visits | Visits with 1 pageview / Total visits |
| Avg. Duration | Time on site | Session end - Session start |
Traffic Sources
Channels
See where your traffic comes from:
| Channel | How Identified |
|---|---|
| Direct | No referrer |
| Organic Search | Google, Bing, etc. without paid parameters |
| Paid Search | Google/Bing with gclid/msclkid |
| Social | Facebook, Twitter, LinkedIn, etc. |
| Referral | Other websites |
| utm_medium=email | |
| AI Referral | ChatGPT, Claude, Perplexity |
AI Referral Tracking
Convultra uniquely tracks traffic from AI platforms:
| Platform | Referrer Pattern |
|---|---|
| ChatGPT | chatgpt.com |
| Claude | claude.ai |
| Perplexity | perplexity.ai |
| Google Bard/Gemini | bard.google.com |
| Bing Copilot | bing.com/chat |
View AI traffic in Analytics → AI Referrals
Referrers
The Referrers table shows:
- Domain of referring site
- Number of visitors
- Conversion count & rate
UTM Parameters
Break down traffic by UTM tags:
- utm_source - Traffic source (google, facebook)
- utm_medium - Marketing medium (cpc, email, social)
- utm_campaign - Campaign name
- utm_term - Paid search keywords
- utm_content - A/B test variations
Top Pages
Entry Pages
Pages where visitors land first:
| Column | Description |
|---|---|
| Page | URL path |
| Visitors | Unique visitors entering |
| Bounce Rate | % leaving from this page |
| Conversion Rate | % converting after entering |
Exit Pages
Pages where visitors leave:
| Column | Description |
|---|---|
| Page | URL path |
| Exits | Number of session exits |
| Exit Rate | Exits / Pageviews |
All Pages
All pages viewed, sorted by pageviews:
- Path
- Pageviews
- Unique pageviews
- Avg. time on page
Geography
Countries
Top countries by visitor count:
| Column | Description |
|---|---|
| Country | Country name + flag |
| Visitors | Unique visitors |
| % of Total | Share of traffic |
| Conversions | Conversion count |
Regions & Cities
Drill down into specific regions and cities for top countries.
Geographic data comes from IP geolocation, which is accurate to the city level in most cases.
Technology
Devices
| Device | Description |
|---|---|
| Desktop | Traditional computers |
| Mobile | Phones |
| Tablet | iPads, tablets |
Browsers
Top browsers:
- Chrome
- Safari
- Firefox
- Edge
- Other
Operating Systems
Top OS:
- Windows
- macOS
- iOS
- Android
- Linux
Bot Analytics
Convultra tracks and categorizes bot traffic separately:
Bot Breakdown
Analytics → Bots
| Category | Examples | Purpose |
|---|---|---|
| Search Bots | Googlebot, Bingbot | SEO crawling |
| AI Crawlers | ChatGPT-User, Anthropic-AI | AI training |
| Monitoring | Uptime Robot | Availability checks |
| Other | Various | Scrapers, tools |
AI Bot Tracking
See which AI platforms are crawling your site:
| Metric | Description |
|---|---|
| Total AI Bot Hits | Combined AI crawler requests |
| By Platform | ChatGPT, Claude, Perplexity breakdown |
| By Page | Which pages AI is indexing |
| Trend | AI crawling over time |
Real-Time View
Toggle "Real-time" to see:
- Active visitors (last 5 minutes)
- Current page views
- Recent conversions
Exports
Export analytics data:
- Select time range
- Choose section (e.g., Traffic Sources)
- Click Export → CSV
Privacy
Convultra analytics are privacy-friendly:
- ✅ No cookies for analytics
- ✅ Session-based, not cross-site
- ✅ No personal data stored
- ✅ IP addresses not logged
- ✅ GDPR/CCPA compliant
Convultra does not require cookie consent banners for basic analytics.