Introduction to Convultra

Track Every Conversion. Ultra Accurate.

Convultra is a server-side conversion tracking platform that captures 30-40% more conversions than traditional client-side tracking methods. We solve the fundamental problems that cause conversion data loss:

🚫 Ad blockers blocking Google/Meta/Microsoft tracking pixels
🍪 iOS Safari ITP limiting cookies to 7 days
🔒 Privacy browsers (Firefox ETP, Brave) restricting tracking
⏱️ Cookie expiration losing conversions after 30+ days
📱 Cross-device journeys breaking attribution chains

The Problem

Standard conversion tracking (gtag.js, Facebook Pixel, UET) relies on:

Client-side JavaScript executing successfully
Cookies persisting until conversion
Tracking requests not being blocked

In 2024, this fails 25-40% of the time:

Failure Mode	Impact
Ad blockers	20-30 percent of users
iOS Safari ITP	All iOS Safari users after 7 days
Cross-device	30-40 percent of customer journeys
Cookie clearing	Varies by audience

Industry benchmark: Standard conversion tracking achieves around 70 percent accuracy. Convultra achieves 95-98 percent.

The Convultra Solution

Convultra captures conversions through multiple redundant methods:

┌─────────────────────────────────────────────────────────────────┐
│                      User Journey                                │
│                                                                  │
│  1. User clicks ad → Convultra captures gclid/fbclid/msclkid    │
│  2. Stores click ID in localStorage (90-day retention)          │
│  3. User browses → All pages tracked with session data          │
│  4. User converts → Conversion sent server-side to Convultra    │
│  5. Convultra → Forwards to Google Ads, Meta, Microsoft APIs    │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘

Key Differentiators

Feature	Traditional Tracking	Convultra
Accuracy	Around 70 pct	95-98 pct
Ad Blocker Resistant	❌	✅ Server-side
Cookie-Independent	❌	✅ 90-day localStorage
Cross-Platform	❌ Separate	✅ Unified
Real-Time	⏱️ 3-48 hours	✅ Under 5 minutes
Deduplication	❌	✅ Multi-tier
Recovery Tracking	❌	✅ Shows what would be lost

How It Works

1. Capture 2. Store 3. Forward 4. Recover

What You Can Track

Conversion Types

Purchase - E-commerce transactions with revenue
Lead - Form submissions, contact requests
Signup - User registrations, trial starts
Subscription - Recurring payment signups
Download - Ebook, software, resource downloads
Custom - Any event you define

Data Captured

Every conversion includes:

Attribution - Click ID, UTM parameters, referrer
Session - Page views, time on site, device info
User Data - Hashed email/phone for Enhanced Conversions
Value - Revenue, currency, order details
Geography - Country, city, timezone

Platform Integrations

Convultra forwards conversions to all major ad platforms:

Platform	Method	Features
Google Ads	Offline Conversions API	Enhanced Conversions, GCLID matching
Meta/Facebook	Conversions API	FBC/FBP cookies, Advanced Matching
Microsoft Ads	Offline Conversions	MSCLKID matching, Enhanced Conversions
TikTok	Events API	TTCLID matching
LinkedIn	Conversions API	Li_fat_id matching

Requirements

A website or web application
Access to add a script tag or npm package
A Convultra account (Sign up → (opens in a new tab))

No server-side code changes required. The SDK handles everything client-side, and our infrastructure handles server-side forwarding.

Next Steps

Installation →Quick Start →

Installation