Frequently Asked Questions

General

What is Convultra?

Convultra is a conversion tracking platform that captures and forwards conversions to ad platforms with 95-98 percent accuracy, compared to 60-70 percent for client-side pixels.

How is Convultra different from Google Tag Manager?

Feature	GTM	Convultra
Client-side	✅	✅ (SDK)
Server-side	✅ (complex setup)	✅ (built-in)
Ad blocker bypass	❌	✅
ITP/cookie handling	❌	✅
Deduplication	Manual	Automatic
Platform forwarding	Manual	Automatic

Does Convultra work with ad blockers?

Yes. Convultra's server-side approach bypasses most ad blockers because:

Requests go to your endpoint, not ad servers
No third-party scripts to block
Server-to-server forwarding

Installation

Can I use Convultra with my existing pixels?

Yes. Convultra works alongside existing pixels:

Keep your gtag.js, Facebook Pixel, etc.
Convultra provides redundant server-side tracking
Deduplication prevents double-counting

Does the SDK slow down my site?

The SDK is:

~15KB gzipped
Loaded asynchronously
Non-blocking
Minimal CPU usage

Impact on Core Web Vitals is negligible.

What frameworks are supported?

Convultra works with any JavaScript framework:

React, Vue, Angular, Svelte
Next.js, Nuxt, SvelteKit
Vanilla JavaScript
Any HTML page

Privacy & Compliance

Is Convultra GDPR compliant?

Yes. Convultra:

Does not require cookies for basic analytics
Supports consent management
Provides data deletion APIs
Operates under strict data processing agreements

Do I need a cookie consent banner?

For analytics only: No. Convultra's analytics are cookie-free and privacy-respecting.

For conversion tracking with Enhanced Conversions: Consult your legal team, as you're processing PII (even if hashed).

Does Convultra store PII?

Convultra:

Hashes all user data (email, phone, etc.) immediately
Never stores raw PII
Stores only hashed identifiers for matching
Provides data retention controls

Does Convultra track users across sites?

No. Each project is isolated. Cross-domain tracking only works between domains you explicitly configure for the same project.

Platform Integrations

Which ad platforms are supported?

Currently supported:

Google Ads
Meta (Facebook/Instagram)
Microsoft Ads
TikTok
LinkedIn
Twitter/X

More coming soon.

Do I need separate Convultra accounts per platform?

No. One Convultra project can forward to all platforms simultaneously.

How long does platform authorization last?

OAuth tokens typically last:

Google: 6 months (auto-refresh)
Meta: 60 days
Microsoft: 90 days

Convultra auto-refreshes when possible.

Data & Analytics

How real-time is the data?

Data Type	Delay
Events	2-5 seconds
Aggregations	~30 seconds
Platform forwarding	under 5 minutes

How long is data retained?

Default retention:

Events: 2 years
Sessions: 90 days
Click IDs: 90 days

Configurable per project.

Can I export my data?

Yes:

Dashboard: CSV export
API: JSON/CSV endpoints
Webhooks: Real-time export

Technical

What happens if Convultra is down?

The SDK queues events locally and retries when the endpoint is available. No data is lost during brief outages.

Can I self-host Convultra?

The SDK can point to any endpoint. For full self-hosting of the backend, contact us for enterprise licensing.

What's the API rate limit?

SDK: No limit (batched automatically)
Server API: 1000 requests/minute per project
Webhooks: Outbound only, no limit

Does Convultra work on mobile apps?

The JavaScript SDK is for web. For mobile:

Use the Server API directly
Or integrate with your analytics SDK

Billing

How are events counted?

Events counted toward your plan:

Page views
Custom events
Conversions

Not counted:

API queries
Dashboard views
Bot traffic (filtered)

What happens if I exceed my limit?

You'll receive warnings at 80% and 100%
Tracking continues for 48 hours
After 48 hours, new events are dropped
Historical data is never deleted

Can I upgrade/downgrade anytime?

Yes. Plan changes take effect immediately:

Upgrades: Prorated for remaining period
Downgrades: Effective next billing cycle

Common Scenarios

Can I track logged-in users across devices?

Yes, with identify():

Convultra.identify('user_12345', {
  email: 'user@example.com'
})

Can I track without JavaScript?

Yes, use the pixel endpoint:

<img src="https://your-endpoint.com/v1/pixel.gif?event_type=purchase&..." />

Can I track server-side only?

Yes, use the Server API:

await fetch('https://your-endpoint.com/v1/track', {
  method: 'POST',
  headers: { 'Authorization': 'Bearer YOUR_SERVER_KEY' },
  body: JSON.stringify({ event_type: 'purchase', ... })
})

Troubleshooting

Why are my conversions not showing in Google Ads?

Check click ID (gclid) was captured
Check integration is connected
Check conversion action mapping
Check forwarding logs for errors
Wait up to 6 hours (Google delay)

See Common Issues

Why is my match rate low?

Add Enhanced Conversions user data
Verify click IDs are being captured
Check data formatting
See Enhanced Conversions

Why do I see duplicate events?

Check for page reloads on thank you page
Check SDK isn't included twice
Check orderId is unique
See Deduplication