LinkedIn Ads Integration

Send conversions to LinkedIn via the Conversions API for B2B tracking.

Prerequisites

• LinkedIn Campaign Manager account
• Admin access to your LinkedIn Page
• Insight Tag installed (optional but recommended)

Setup

Li_fat_id Attribution

LinkedIn uses li_fat_id for first-party click attribution:

User clicks LinkedIn ad → https://yoursite.com/?li_fat_id=abc123...
         ↓
Convultra captures li_fat_id → Stores for 90 days
         ↓
User converts → li_fat_id included in conversion
         ↓
LinkedIn matches to original ad click

Enhanced Matching

For B2B, email is the primary matching identifier:

Convultra.trackConversion('lead',
  {
    leadId: 'LEAD-12345',
    value: 500, // Lead value
    formName: 'Demo Request'
  },
  {
    email: 'prospect@company.com',  // Work email preferred
    firstName: 'Jane',
    lastName: 'Doe'
  }
)

B2B Best Practices

Track High-Value Actions

// Demo request (high intent)
Convultra.trackLead({
  leadId: 'DEMO-12345',
  value: 1000,
  formName: 'Book Demo'
})
 
// Content download (lead nurturing)
Convultra.trackDownload({
  downloadId: 'DL-12345',
  fileName: 'B2B Buyers Guide',
  category: 'lead_magnet'
})
 
// Trial signup (conversion)
Convultra.trackSignup({
  userId: 'trial_12345',
  plan: 'enterprise_trial'
})

Use Lead Value

Assign monetary values to different lead types:

Monitoring

LinkedIn Campaign Manager

1. Go to Campaign Manager
2. Navigate to Analyze → Conversion tracking
3. View conversion data

Convultra Logs

Dashboard → Integrations → LinkedIn Ads → View Logs

Troubleshooting

Low Match Rate

B2B matching can be lower than B2C because:

• Users may use personal email on your site
• Work email in LinkedIn differs from site signup

Solutions:

1. Ask for work email in forms
2. Use company domain matching
3. Include li_fat_id in all landing pages

Next Steps

• SDK Configuration →
• Enhanced Conversions →
• Attribution Models →