Conversion Recovery

Convultra recovers conversions that would be lost to ad blockers, ITP, and privacy browsers.

The Attribution Gap

Native ad platform pixels miss significant conversions:

Result: Platforms report 60-70% of actual conversions.

How Recovery Works

                     Traditional Pixel
                           ↓
User converts → Pixel fires → [AD BLOCKER] → ❌ Lost

                     Convultra
                           ↓
User converts → SDK sends event → Server processes → ✅ Recovered
                                         ↓
                          Forward to ad platforms via API

Why Server-Side Works

Recovery Metrics

Dashboard → Conversions → Recovery

Example

Total Conversions: 1,000
Platform Reported:   650 (65%)
Recovered:           350 (35%)

Recovery Rate: 35% more conversions captured!

Recovery by Platform

Different platforms have different recovery rates:

Recovery Dashboard

By Platform View

Conversions → Recovery → By Platform

By Device

iOS has higher recovery due to ATT opt-outs.

What's Recovered

Lost Due to Ad Blockers

Users with ad blockers installed:

• uBlock Origin
• AdBlock Plus
• Privacy Badger
• Brave browser built-in

Lost Due to ITP/Cookie Limits

Safari's Intelligent Tracking Prevention:

• Limits 1st party cookies to 7 days
• Blocks 3rd party cookies entirely
• Partitions localStorage

Lost Due to Privacy Settings

• Firefox Enhanced Tracking Protection
• iOS App Tracking Transparency opt-outs
• Global Privacy Control (GPC)
• Private/Incognito mode

Lost Due to Technical Issues

• JavaScript errors preventing pixel fire
• Slow page loads (pixel didn't fire before navigation)
• Race conditions

Recovery Identification

How We Know It's Recovered

A conversion is marked "recovered" when:

1. Convultra tracked the conversion ✅
2. No corresponding browser-side pixel fire detected ❌

Detection methods:

• Cross-reference with pixel fire events
• Compare to platform-reported conversions
• Analyze ad blocker indicators

Maximizing Recovery

1. Deploy on All Pages

Ensure SDK is on every page, especially:

• ✅ Landing pages
• ✅ Product pages
• ✅ Cart/checkout
• ✅ Thank you/confirmation

2. Use Enhanced Conversions

When click IDs are blocked, Enhanced Conversions provide backup:

Convultra.trackConversion('purchase',
  { orderId: 'ORD-123', value: 99.99 },
  { email: 'user@example.com' }  // Enables matching without click ID
)

3. Capture Click IDs Early

The SDK captures click IDs on first page load and stores them for 90 days.

4. Use Server-Side Backup

For maximum reliability, track server-side too:

// Client-side
Convultra.trackPurchase({ orderId: 'ORD-123', value: 99.99 })
 
// Server-side (backup)
await convultra.track({
  event_type: 'purchase',
  properties: { orderId: 'ORD-123', value: 99.99 }
})

Impact on Platform Reporting

Before Convultra

Actual Conversions:  1,000
Google Reports:        650 (35% missing)
Meta Reports:          600 (40% missing)

After Convultra

Actual Conversions:  1,000
Google Reports:        950 (5% missing - Enhanced Conversions limitations)
Meta Reports:          920 (8% missing)

ROAS Improvement

More conversions = better attributed ROAS:

Recovery Reports

Scheduled Reports

Set up weekly/monthly recovery reports:

Dashboard → Settings → Reports

Report includes:

• Total conversions recovered
• Value recovered
• Breakdown by platform
• Trend comparison

Export Data

Export recovery data for analysis:

GET /v1/analytics/recovery?date_from=2024-01-01&format=csv

Troubleshooting

Low Recovery Rate

1. Check SDK deployment - Is it on all pages?
2. Check Enhanced Conversions - Are you sending user data?
3. Compare to platform - Are platform numbers accurate?

Recovery Rate Too High

If >50% are "recovered", verify:

1. Native pixels working - Are they properly installed?
2. Pixel blocking - Is something blocking pixels site-wide?

Next Steps

• Deduplication →
• Enhanced Conversions →
• Platform Integrations →